Though some experts characterize this as push marketing with more advanced technology being used, for the purposes of this article, it would be safe to say that the term pull marketing suits this new age selling better.
Finally, given the awesome power of Big Data and the convenience of the online and mobile channels, it would not be surprising if in the future, we find more real time updating of marketing strategies that are more dynamic and interactive. Already anyone who uses the internet to shop and Smartphones to buy products would know how customized marketing works.