Segment Financial Information
We have four reportable operating segments: 1) Americas, which is inclusive of the US, Canada, and Latin America; 2) Europe,
Middle East, and Africa ("EMEA"); 3) China/Asia Pacific ("CAP") and 4) Channel Development. We also have several nonreportable
operating segments, including Teavana, Seattle's Best Coffee, Evolution Fresh, and our Digital Ventures business,
which are combined and referred to as All Other Segments. Revenues from our reportable segments and All Other Segments as
a percentage of total net revenues for fiscal 2014 were as follows: Americas (73%), EMEA (8%), CAP (7%), Channel
Development (9%) and All Other Segments (3%).