The focus of activity for this type of change agent is the individual. The change
agent may be concerned with employee morale and motivation, including absenteeism,
turnover, and the quality of work performed. The methods used include job enrichment,
goal setting, and behavior modification. The major assumption underlying this orientation
is that if individuals change their behavior, the organization will also change, providing
enough people within the organization change. A manager can certainly assume the role
of people-change-technology type and often do.