Brand Mascot, the word itself tells everything, where brand is goodwill of the product and mascot is costume for product promotion. There are several benefits and advantages of adopting brand mascots in the business where a product can be promoted in limited scope of expenditure. Business generally opt for a brand ambassador for promoting their product and they also pays a lot of amount on them. A very smart organization never go for brand ambassador, they opt for a brand mascots which is evergreen promoter of business for ultimate business life cycle trend.