Internet marketing takes various forms. Firstly there is the mass broadcasting
model, in which direct emails or interactive TV is used to broadcast an advertising message. The target audience depends on availability of email addresses or
viewing numbers for a particular program on TV. This type of marketing can use
multimedia contents, but the message has to be very brief as long messages will not
get the desired results. One main drawback of direct emailing is increasing spam
and junk mail which can turn customers away