DIVESTMENT STRATEGY Tata Oil Mill (TOMCO) was divested and sold to Hindustan Levers as soaps and a detergent was not considered a core business for the Tata‟s. The pharmaceuticals companies of the Tata‟s- Merind and Tata Parma – were divested to Wockhardt. The cosmetics company Lakme was divested and sold to Hindustan Levers, as besides being a non core business, it was found to be a non- competitive and would have required substantial investment to be sustained.