Responsible for all contents and comments from all online media channel (paid/owned/earned); while supervising/coordinating with online agencies in pursuing specific goals in lead generation, lead qualification, communication, awareness and conversion.
KEY ACCOUNTABILITIES:
• The pillars of the jobs are: strategy/planning, setting goals, activation, monitoring, and reporting.
• End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
• Execution of Search Engine Optimization on a continuous basis
• Execution of Social Media Marketing efforts
• Continuous review and active management of website and other online assets
• Assists product development team to update content, pricing, and promotions.
• Tracks and analyses web traffic statistics for periodic reporting and review of content effectiveness.
• Manage Social Media marketing campaigns and day-to-day activities.
• Work with UI Designer to create and manage content, promotions and Social ad campaigns.
• Become an advocate for the Company in Social Media Networks, engaging in dialogues and answering questions where appropriate.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Monitor effective benchmarks for measuring the impact of Social Media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.