The general strategy of the restaurant, I will use Differentiation strategy, we will to make a difference to the restaurant to attract a diverse group of clients because a lot of , there are a number of restaurants, thus making our store Make a difference for compete with other stores in the Koh Samui.
The advantages of the strategy Differentiation is able to provide service to customers, variety and the restaurant has attracted customers. The disadvantages may have cost increase and customer service may not cover.
If we create a focal point, with a restaurant, we present highlights. The restaurant offers a wide range of food categories. Because of the Koh Samui have we tourists visiting render meals with the taste and needs of the different foods. We are offering a variety of food because customers to eat with many groups and is way to increase the number of customers and increased profits for restaurants.