The Idea
This is the absolute core of the entire process. A good idea can be worth millions, and by obtaining strong IP protection you create a tangible asset
The Design Brief
A well written design brief is a document that essentially defines your idea within the context of having it commercialised, acknowledges any constraints that need to be considered and projects the scope of what is involved in bringing this idea to market.
This document dictates the direction and purpose of the design process and is constantly referred back to, to ensure that all of the original goals are achieved.
There is a useful Design Brief template you can download here that asks the relevant questions to define your idea and start the design process. You can fill it out and bring it along to your free initial consultation.