and 1970s, such as the New York Bombers and Reilly’s Renegades. Said the manager of a retail store in Brooklyn, where the jerseys sell for $210: “I’ve only got three left. A lot of the girls litre the tight fit. “ This is supported by the sales of mainstream women’s licensed products, toward which industry experts are looking with increasing interest. According to Susan Rothman of NFL Properties, the priorities for female customers are. “No unisex. No oversized guys’ T-shirts. Women want color, more form-fitting styles, and smaller graphics.” (67)