In his speeches, Thaksin promoted a different strain of thought represented by a contemporary figure named Buddhadasa Bhikkhu, who emphasized the obligation to improve the world rather than store up merit for the next. After the anti-Thaksin coup of 2006, a new constitution that enshrined the sufficiency economy as a guiding principle was adopted in a national referendum, but despite a propaganda campaign in its favor, polls show that it was rejected by 62.8 percent of people of the northeast provinces