The family farm--it's not just for growing food anymore. Today's farms are looking at a new cash crop to supplement their revenue from agricultural commodities--tourism, the world's largest export industry and the third largest employer (TIA, 2002). Farm tourism, which is also known as "agritourism," has been defined as the opportunities for tourists to "reside and sometimes participate in the working activities of farms and ranches" (Smith & Long, 2000:222).