Delays in fulfilling orders or Seller driven cancellations have huge impact to Customer experience. Customers experiencing these issues tend to shop less frequently on the platform which reduces Your chances to sell more. To reduce the number of these occurrences we are introducing a number of penalties to encourage all Sellers to practice operational excellence. These penalties are being implemented to reward those Sellers who adhere to Lazada operational standards and encourage those Sellers who do not behave this way. This will ensure excellent customer experience and more sales for Your business. Penalties as described in the new MP Framework Agreement will come into effect on December 1, 2015 and will be communicated to Sellers on a monthly basis in an itemized statement available on Seller Center.