Adopting an innovative style since 1982, Guess is known to be the most Frenchie Californian brand.
Seized by the fantastic landscape and lifestyle of Los Angeles, the four brothers Georges, Maurice, Armand and Paul Marciano decided to go for their American dream and set up their brand on the West Coast of the United States. The Marciano took this opportunity to combine the European elegance to the American style.
All started with the crazy idea to sell jeans to the Americans. Seen as basic and old-fashioned clothing, the jean was reinvented by Guess, proposing a fitted and decorated stonewashed jean.
A few pairs were sent to Bloomingdale’s, the famous chain of American department stores. The jeans are quickly qualified as bestseller by the media; the success of Guess was immediate and the Guessmania was born.
Today, directed by Maurice and Paul Marciano, Guess has become a worldwide renowned brand, with nearly 8000 shops of clothes and accessories in over 80 countries.