As we have seen, the current theories on self-presentation are able to explain a significant part
of self-presentational behaviour in social networking sites like Facebook. This commonality
could be because the self-presentation mechanism is such an important part of our everyday
behaviour, and so strongly attached to our self-concept, that it works after the same patterns in
most settings. However, while Facebook is suitable for self-presentational studies because of
its high level of interpersonal interaction it does not mean that it is representative for other
online environments. It may be that the arguments in this paper were only relevant for a
highly individuated SNS, and would not be applicable to other forms of computer-mediated
communication, such as company communication platforms. Although self-presentation may
occur here as well, phenomena like Computer-Mediated Tactility would be a distraction to the
professional efficacy demanded on these communication platforms.