operating freely according to the existing supply and demand conditions. Among various activities involved in the marketing system, transportation (coupled with road condition) is the most important component of marketing cost. Therefore, any location having poor transport and communication facilities will be disadvantageous in terms of market competitiveness. Although the fruit processing industry is at present highly developed and modernized, the lack of quality raw material and an irregular supply has become a primary constraint that prevents the industry from operating at full capacity, and this has also affected the export.