design brief is a project management document that allows you to identify the scope, scale, and core details of your upcoming design project. Populated with the right information, the design brief has the potential to be one of your most powerful tools. It can be used to inform design decisions and effectively guide the overall workflow of your project; from conception to completion.
While every designer and agency tackles briefs in their own way, you’ll get the most out of it if you create yours collaboratively with your client at the onset of a project. Working on your brief this way allows you to clarify goals and objectives, receive input from important stakeholders, and, ultimately, hold both parties accountable for the final product.
If you and your clients have reached consensus before any work begins, you’ll likely avoid many unnecessary revisions or “We didn’t ask for that” moments during and after the project.