The characteristics of the flow and temperature fields in turbulent flow through a straight duct with a square cross section are considerably complex owing to the momentum and heat transport by the secondary flow of the second kind. For a basic understanding of the turbulent heat transport process in such a complex turbulent flow, the detailed characteristics of the turbulent temperature field must be made clear. This paper presents experimental results concerning the fluctuating temperature intensity, cross-correlation coefficients between the fluctuating velocity and temperature, and the turbulent heat fluxes obtained for forced-convection heat transfer in a square duct. The contours of the turbulent heat flux in the streamwise direction are distorted greatly toward the duct corner, similar to those of the fluctuating temperature intensity. Similarity has been also found between the distributions of the turbulent heat flux in the transverse direction and the turbulent shear stress. Based on the results of the measurements, the eddy-viscosity, eddy thermal diffusivity, and turbulent Prandtl number have been also obtained. The distributions of the eddy-diffusivities and turbulent Prandtl numbers on the symmetric axis of a square duct are similar to those in a circular pipe. As the duct corner is approached, however, the eddy-diffusivities become smaller, and the turbulent Prandtl number becomes larger, and thus the assumption of the constant turbulent Prandtl number is invalid for turbulent heat transfer in a square duct.