As a result, as can be seen in the habits of Flood and Merdinger,
managers today have to put in more time up front to deliver results
later. “So much information is available today, you have to do your
homework,” says Merdinger. “You have to understand the industry
and the issues they are trying to address and relate to problems
they are dealing with. You need to have your elevator speech down.
You can’t waste somebody’s time, because you don’t get that second
chance.”