The difference between Organo Gold coffee and the coffee that you find at your local store or anywhere else you may buy your coffee, is that Organo Gold is non-acidic. People who love coffee but cannot drink it because of the reflux issues ordinary coffee causes will most likely find that Organo Gold coffee is a healthier coffee that they can drink because it is non-acidic. Also, Organo Gold coffee has healing herbs and is much higher in antioxidants than traditional store bought coffees. Organo Gold coffee is coffee that is good for you!