คุHistory[edit]
Asahi was founded in Osaka in 1889 as the Osaka Beer Company (大阪麦酒会社 Ōsaka Bakushu Kaisha?).[2] During the First World War German prisoners worked in the brewery.[3]
In 1990, Asahi acquired a 19.9% stake in Australian brewery giant Elders IXL which has since become the Foster's Group.
In 2009, Asahi acquired the Australian beverages unit of Cadbury Schweppes.[4]
In early 2009, Asahi acquired 19.9% of Tsingtao Brewery from Anheuser-Busch InBev for $667 million. The sale made ABrands[edit]
Asahi Super Dry, as retailed in London, UK
Asahi Gold Beer
The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production).
In 1987 Asahi introduced Asahi Super Dry a product that transformed the modern beer industry in Japan. Asahi Super Dry is described as a highly attenuated lager without the heavier malt flavors of competitors products, with a crisp, dry taste reminiscent of some northern German beers. [9] This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi's business performance, surpassing Kirin in terms of both sales and profitability.
Other beers produced include:
Asahi Draft – Lager (first produced in 1892)
Asahi Gold – Lager (former flagship product; first produced in 1957)
Asahi Stout
Asahi Z – Dry lager
Asahi Black – Black lager
Asahi Prime Time – German Pilsener style lager (only available in Japan)