Qualitative research is often concerned with the holistic description of a particular
phenomenon within its natural setting (Fraenkel and Wallen 2000: 502). More
specifically, qualitative research avoids any experimental intervention which isolates
the phenomenon under consideration in order to identify causal relationships among
isolated variables (Silverman 2000). Furthermore, according to Mackey and Gass
(2005: 162), qualitative research is ‘based on descriptive data that does not make
(regular) use of statistical procedures’; it usually includes the following characteristics:
rich description, natural and holistic representation, few participants, open-ended
processes and research questions.
Qualitative research is often concerned with the holistic description of a particularphenomenon within its natural setting (Fraenkel and Wallen 2000: 502). Morespecifically, qualitative research avoids any experimental intervention which isolatesthe phenomenon under consideration in order to identify causal relationships amongisolated variables (Silverman 2000). Furthermore, according to Mackey and Gass(2005: 162), qualitative research is ‘based on descriptive data that does not make(regular) use of statistical procedures’; it usually includes the following characteristics:rich description, natural and holistic representation, few participants, open-endedprocesses and research questions.
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