From the research found that the target consumers are mostly female who corporate employees that have their average income between 15,001-20,000 baht, graduated Bachelor's degree and single. In the consumer behavior, it was found that most consumers choose to eat food for spending time with family / lover, and the factors which affect on selection of restaurants are the products. They choose a restaurants which have the good taste, clean, safe, variety of foods, reasonable price and quality, located in a convenient location for travelling, and good decoration.