The price of GDS's alone is a deterrent for many properties. As a growing business. your funds may be better invested in other areas of your property.
Retaining customers is more important than bringing in new ones. Making sure that guests are comfortable with clean rooms, abundant amenities and a welcoming staff should be your first order of business.
Despite their ability to connect agents with properties, It is ineffective if neither party users it. A HotelHub bookings report showed that there was no growth in GDS hotel bookings in 2011. while non-GDS bookings saw growth.
GDS mostly catches the corporate traveler segment, but business traval growth is slowing. Businesses use travel agencies to book hotels and aie travel, which a GDS is good at catching. But after tough economic times,a company would rather solicit one hotel chain to gain leverage in negotiating lower rates.
Many airlines have rallied against GDS's claiming that the fees are unreasonable.