Look to the rising popularity of podcasts, which often come in weekly installments centered around a particular theme, topic, or narrative style. Episodic content allows you to create marketing cliffhangers — endings that encourage users to come back for more.
4. Buy-and-Share
The ability to buy products straight from social media and to share these purchases online is an emerging trend in marketing. Earlier this year, Pinterest introduced the Buy It button, which allows users to shop for products straight from the site. As buy buttons become commonplace, marketers will need to find ways to make these purchases social and sharable.