when a prospective customer enters the showroom, he or she is greeted by an Ace sales representative. the sales reprsentative manually fills out a from with information such as the prospective custumer is name , address,tltphone number, date of visit , and model and make of vehicle in wich he or she is interested . the representative also asks where the prospect heard about Ace- whether it was from a newspaper ad, the word of mouth and this information is noted on the form also.