Discussion of the Results
This section includes some technical discussion of cluster analysis, (e.g., how the optimum number of clusters is determined) and how the companies included in their survey were grouped into six clusters indicated as C1-C6 in the table below adapted from table 4 on p. 254.
Cluster C1, C2 and C4 are consistent with an emphasis on a product differentiation strategy. The analysis of the firms in these clusters generally supports hypothesis 1 although there were some inconsistencies. For example, some of the techniques viewed as compatible with a low price strategy, such as ABC, were also beneficial to firms using the product differentiation strategy. Clusters 3 and 5 included a strong focus on a low price strategy and these results provided support for hypothesis 2. However, traditional accounting, benchmarking and strategic planning were important for companies using both types of strategy