If suppliers are concentrated compared to buyers – if there are few suppliers and many buyers – supplier bargaining power is high. If buyer switching costs – the cost of switching from one supplier’s product to another supplier’s product – are high, the bargaining power of suppliers is high. If suppliers can easily forward integrate – or begin to produce the buyer’s product themselves – supplier power is high. If the buyer is not price sensitive and uneducated regarding the product, supplier power is high. If the supplier’s product is highly differentiated, supplier bargaining power is high. If the buyer does not represent a large portion of the supplier’s sales, the bargaining power of suppliers is high. If substitute products are unavailable in the marketplace, supplier power is high.