Franchisees' trust in and satisfaction with franchise partnerships
his study employs stratified random sampling of members of the
Turkish Franchisee Association (UFRAD) in Izmir, Turkey. To have a
balanced sample, the survey design ensures that at least 40% of participating
franchisees belong to an international franchisor. Personal visits
to franchisees to administer the survey instrument between October
2011 and February 2012 ensure a high-quality data collection process.
Data collection was ongoing until fulfilling the participation quota of
200 multi-sector franchisees, giving a final response rate of 45%.
understanding customer