Market Opportunities
Urbanisation has changed the lifestyles of not only urbanites but even of semi-urban and rural areas. This along with increase in the purchasing power of people has fuelled demand for many fastfood or instant food items and vermicelli is one such product. With the addition of groundnut or soybean or tapioca flour, it also becomes a nutritive product and thus even health conscious people prefer it. Vermicelli has, thus, become a very popular instant food variety since last few years and its demand is steadily growing. There are some established brands like Maggi and Fryums but the market is very large and growing. A small scale unit can compete with these brands in the local market on the price front because of low overheads, less transportation costs and reasonable advertisement budget. Proper and adequate placement of product and thrust on publicity basically at the point of sales would also be crucial.