Second,Socio-cultural impact involve immediate change in the social structure of the destination.The positive side that effect to Chiang mai.Provide traditional Lanna culture to foreign in the area of cuisine,dress,housing,and some traditional ceremonies.For example cuisine a good introduction to northern cuisine is the Khan-toke dinner,dress the Lanna dress style is unique among the northerners,Lanna house style are always made of wood.Cultural conservation was also viewed as a very negative aspect in the study.The awareness of Lanna culture can be build up among the local people,especially the young generations,through education.Here,local schools and universities as well as religious organization can provide courses to train people for arts and culture or to organize special cultural events and festivals by emphasizing the history and preservation of Lanna arts.These can be on a competitive basis.The negative of socio-cultural impacts that effect are some of tourist don’t know the rules of thai tradition and Lanna tradition.That make tourist feel jumble and make the local people feel bad to tourist.For example,Foreigner tourists wear dress not polite in temple.