3.2.1 Do not store the full contents of any track (from the magnetic stripe located on the back of a card, equivalent data contained on a chip, or elsewhere). This data is alternatively called full track, track, track 1, track 2, and magnetic-stripe data.
Note: In the normal course of business, the following data elements from the magnetic stripe may need to be retained:
The cardholder’s name
Primary account number (PAN)
Expiration date
Service code
To minimize risk, store only these data elements as needed for business.