Online communities are starting to fill the gap left by the fragmentation of
offline social groups, brought about by changing living and working patterns,
and this need is growing rapidly.
The rise in corporate communities is a strong indication of the fact that
communities work. The use of tried and tested technology, an understanding
of online psychology, and the experience built up over the past five years is a
powerful combination.
The main challenge now is how to make money from community, and there
are successful revenue streams already being created from some
communities of practice.
Considering the fact that communities are thriving even in the current climate
of .com caution, the future looks very bright.
Online communities are starting to fill the gap left by the fragmentation ofoffline social groups, brought about by changing living and working patterns,and this need is growing rapidly.The rise in corporate communities is a strong indication of the fact thatcommunities work. The use of tried and tested technology, an understandingof online psychology, and the experience built up over the past five years is apowerful combination.The main challenge now is how to make money from community, and thereare successful revenue streams already being created from somecommunities of practice.Considering the fact that communities are thriving even in the current climateof .com caution, the future looks very bright.
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