5. Conclusions
This paper is an attempt to identify the main factors affecting the online service satisfaction of the e-commerce websites in China, and Fuzzy TOPSIS is employed to evaluate the e-service quality through internet for the online consumers. Considering the differences among B2C, C2C and B2B e-commerce, and this research is focus on B2C e-commerce websites in China, the top 15 B2C e-commerce websites in retail market are selected based on the user coverage.