Related research on CSA made use of consumer interviews in order to gather
information on what consumers valued. This information was useful in order to determine
marketing strategies that would target those stated values in order to increase the economic
viability of the operation (Schumilas, 2009). Within any select group of people, in this case CSA
consumers and producers, there is the constant potential for changing opinions and values;
therefore, an examination of those values has the potential to discover unknown information
that could benefit all stakeholders. CSA operators involved in other academic studies expressed
a desire to be more aware of customer motivation, and examine whether their values as
operators line up with those of the customer