Social trends.Population today look for a healthier and more active lifestyle. Work is also combined with pleasure. Event venue can have Wi-Fi access or internet station. Hotel rooms are fitted with Internet access through computer or televisions. This allows participants visiting festivals, shows or sporting event to access work emails or take calls during or after the event. Arranging travel or event attendance can also be confirmed online. As Asia becomes increasing brand-conscious, particularly with lifestyle brands, this will also affect event design, positioning and sponsorship.