Creativity has become the mantra of regional economic development theory for the 21st cen- tury. Just as technology and innovation were seen as drivers of economic growth in the 20th century, today creativity plays a similar role in shaping the economic trajectories of regions around the world. While many see the emerg- ing economy as one that is driven by knowl- edge, Richard Florida (2002) suggests that it is instead driven by creativity. According to Florida (2002) it is not simply the possession of knowledge and the creation of new knowl- edge that drives economic growth, but more importantly, the creative ideas and products that come out of such knowledge that drive continued prosperity. In other words, generat- ing prosperity through new economic activity is more about stimulating the flow of knowl- edge and creative ideas found in a talented workforce than it is about simply attracting and retaining that talent. The continual churn- ing of ideas and knowledge is what leads to the creation of new products and technology and eventually new economic activity and growth. Simply attracting talent and employing it in activities that have been replicated from else- where is not enough.