This festival is from the ancestors of the community who is inherited, Since the weather is cold in Chiang Rai province,
The residents are often planted strawberry and most do not know how doing anything ,
So The festival takes place in order to give the community can do together
They have an idea that it should take the raw material of a community that has a lot to produce a goods with specific people and groups.
It also has a positive effect on the community is a tourist town with an impressive festival . and strengthens the unity of the community.