demonstrate that external communication to end consumer is cover some issue. For example, labels for PET bottle small size 250, 330, 500 and 1,500 ml are not defied address and telephone number for customer’s feedback as required by Lao’s food law (Regulation on Bottled drinking water no. 585/ MOH, Vientiane capital on 12 May 2006) and ISO 22000:2005 clause 5.6.1 b.