Advantages of Franchising to the Franchisee
The franchisee gets the opportunity to start a business with limited capital and to make use of the business experience of others. Moreover, an outlet with a nationally advertised name has guaranteed customers as soon as it opens.
If business problems arise, the franchisor gives the franchisee guidance and advice. This counseling is primarily responsible for the very high degree of success enjoyed by franchises. In most cases, the franchisee does not pay for such help.
The franchisee also receives materials to use in local advertising and can take part in national promotional campaigns sponsored by the franchisor.