The process of Japanese-style knowledge creation and diffusion resonates with that of the
West. However, Japanese companies focus on genba experience and regular job rotation with
the aim of expanding workers’ experiences and deepening knowledge through their
interactions with workers of adjacent workplaces (Ueki and Ueki, 2010), reinforcing genba. In
addition to learning, workers aim to test personal abilities and their pursuit of creativity – through
new work and workplaces, resulting in simultaneous training and evaluation over the long term
(Itoh, 2000). “Their “experience” and acquired “knowledge” is inherited, accumulated and
shared with other members” (Itoh, 2007, p. 65). Further, mechanisms resulting from production
activity and newly acquired knowledge provide a company’s real advantage and form the
centre of invisible assets (Itoh, 2000). Organisations are observed to enhance knowledge
creation through building a strong management leadership while implementing a strategy and
clear vision. They strive to improve brand value and customer satisfaction, encourage two-way
information sharing, provide challenging initiatives that tolerate failure and apply
comprehensive human resources practices (Ueki and Ueki, 2010).