Global Business Strategy
Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling. Coach attributes its success to the unique combination of their original American attitude and design, heritage of fine leather goods and custom fabrics, superior product quality, durability and their commitment to customer service. Also, Coach maintains the highest standards for materials and workmanship. Its work force remains committed to carefully upholding the principles of quality and integrity that define the company.
Coach’s strategy is grounded in the following values: