Also in 2008, the company launched USA Today Live -a television service designed to extend the company's reach beyond current concentrated efforts and target business professionals and travelers. By partnering with Fuse, the national music television network, Versus, and MOJO HD on a variety of series-based programming, USA Today Live has introduced new audiences to the USA Today brand. The programming partnerships included: "City Limits Fishing," a six-part weekly series on Versus that highlighted places where anglers regularly catch limits of fish in not so far-off, exotic destinations; "10 Great Reasons," an eight-part weekly series on Fuse designed to "pay tribute to acts, genres,
rumors and stories about our musical guilty pleasures and why we love them so, but may be just a tad
embarrassed to admit;" as well as "Gotta Get Gold," a 10-part series on MOJO HD that focused on
what it takes to train and to compete at the highest levels in athletics.