Nonetheless, some reasons can be identified. After the Second World War a new kind of society was forming, where people were able to become more active and in control of their own life, where the individual was gaining more
importance and at the same time the world was becoming more global and interconnected (Gremmo and Riley 1995). First of all, more people were taking part of education, creating a need for new teaching methods. In addition,
learning languages was gaining more demand, for instance through easier travelling possibilities. With this development, teaching and learning languages was also changing into a commercially usable product, where the learners were
also paying customers.: