the marginal effect of consuming less
beef after the BSE is a 0.15 probability of accepting the premium, and women had
an additional 0.13 probability of accepting the premium bid compared to men. It is
also interesting that demographic variable such as age and income were not significant
and that the variables that were significant did not have a very strong effect. This may
indicate that the BSE scare affected all age and income groups, which may also explain
the major drop in beef sales.