Mercedes Erra is a great businesswoman,and 2004 was a great year for her.
First, she became a Chevalier de la Legion d'honneur for her contribution to the French economy,and also because she improved the role of woman in French society.
Then, a few months later, the Financial Times ranked her one of Europe's top 25 women in business.
She was born in Spain and went to France at the age of six.
She was educated at the Sorbonne and became Managing Director of Saatchi&Saatchi France in 1990.
Known for her platinum-blonde hair and great energy, she is one of the most remarkable and respected executives in France.
In 1994, she co-founded Euro RSCG, one of the main advertising agencies in France.