Shopping has always been a social experience and social networking allows consumers to interact with individuals—many of whom are likely strangers when we talk about online. Cultural aspects have an influence on consumers’ usage of social networks and a great impact over the online purchase intentions. (Pookulangaran et al., 2011) Currently, e- commerce can be done through social media, and it enables to reach to more potential buyers. Due to the advantages of social media in connecting businesses directly to end- consumers, in a timely manner and at a low cost (Kaplan and Haenlein, 2010), has been seen that a great influence on customer perceptions and behaviors (Williams and Cothrell, 2000), and has been brought in the center of attention in different industries in the last few years.