A national 2013 survey of 517 US school leaders found that 94% of those surveyed believe "one of the main benefits to parents is that school uniforms are more cost-effective than regular apparel," and 77% estimated the average annual cost of school uniforms per child to be $150 or less. [32] Uniform company French Toast states on their website that the average cost one of their complete school uniforms is $45 and that most children will only require two sets. [19] Without school uniform policies, parents may feel pressure to compete with other families by purchasing fashionable clothes for their children.