The Sunkist orange was positioned as a product that provided the curative health benefits of vitamin c and the vitality, romance and restorative benefits of the California Eden-like environment. The theme of health and vitality was used consistently in advertising for decades. Educational narratives simultaneously raised fears of dietary deficiencies and offered the orange as a solution. The orange was deemed important for children and babies for the development of sturdy bones and strong teeth, packaged in a “germ-proof container”. The vitamin c inherent in an orange, it was claimed, played an important role in controlling fevers, pneumonia, flu and the common cold. Sunkist cultivated relationships with doctors and happily, they reinforced the message that oranges were needed every day to maintain good health.