Retailers choose their store locations based on a wide range of factors, including the attributes of various trading areas the nearness to other to other units operated by the same firm and to stores operated by competing firms, population characteristic, and more. Likewise, consumers chooses the location when they like to shop based on a wide range of factors, including the overall appeal of the area, the distance to the store, the availability of a choice of retailers and brands, the ease of parking, and more